In this episode of Insurance Journal's On Point Podcast, Bobby Touran, Founder and CEO of Rainbow, shares the three core strategies behind Rainbow’s focused, tech-enabled approach to small commercial insurance. As a restaurant-focused MGU, Rainbow was built to address the unique needs of an industry still recovering from the compounding effects of COVID-19, lockdowns, and inflation.

Touran warns of the risks of becoming a generalist in small commercial lines and explains why specialization is key to underwriting success. Rainbow’s playbook centers around:

1. Deep vertical focus – specifically on restaurants, a historically underserved and distressed class.
2. Purpose-built software – designed to work in harmony with experienced underwriters, rather than replacing them.
3. Agent-first distribution – with a firm belief in the value of independent agents as “critically important” to the insurance ecosystem.

He reflects on what makes top-performing agents stand out and offers a clear message: the future of successful MGUs lies in combining human judgment with smart technology—not choosing one over the other.

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