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A CEO’s Guide: Aligning Business & Engineering Teams with Bobby Touran

A CEO’s Guide: Aligning Business & Engineering Teams with Bobby Touran

In this insightful episode of Tech Trek, host Amir speaks with Bobby Touran, the non-technical CEO and co-founder of Rainbow, a tech-enabled insurance startup. They explore how non-technical leaders can meaningfully support and grow engineering teams by fostering culture, clarity, and alignment.

Bobby shares Rainbow’s approach to:

  • Hybrid office culture as a tool for collaboration and retention,
  • Bridging the business-engineering gap through real-world product immersion (like dining at insured restaurants),
  • Cultivating senior engineering talent that thrives on context, communication, and thoughtful debate,
  • And how AI is transforming—not replacing—insurance roles.

With strategies like "Donut" on Slack and intentional offsites, Bobby shows how culture is an evolving practice, not a set-and-forget initiative. A must-listen for founders, engineering leaders, and anyone scaling cross-functional teams.

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