RAinbow BlOG

In this episode, Tobias Milchereit, MarshBerry Director, connects with Bobby Touran, Chief Executive Officer & Co-Founder of RAINBOW, to explore the real-world impact of building and scaling a proprietary tech platform.

As someone who has committed significant time and capital to developing a full-stack digital process, Bobby shares why owning your technology stack is more than just a tech decision — it’s a strategic imperative. He outlines how Rainbow’s digital infrastructure streamlines operations, delivers a superior user experience, and offers a level of control and scalability that off-the-shelf tools simply can’t match.

Whether you’re a growing firm or a market leader, Bobby’s insights offer a roadmap for leveraging technology to create long-term value and differentiation. Watch the full conversation and take away practical insights you can apply to your own innovation strategy.

In this episode, Jeff Shi sits down with Bobby Touran, the two-time founder and CEO behind leading insurtech startups Pathpoint and Rainbow. Bobby shares his journey from building software-driven companies to founding two specialized underwriting and distribution platforms within the commercial insurance space. Hear how Bobby transitioned from the world of engineering-led startups into surplus lines brokerage and eventually launched Rainbow—a software-enabled underwriting company focused on niche commercial markets like restaurants and wellness.

Forget what you thought you knew about small commercial. In this episode, Rainbow CEO and serial entrepreneur Bobby Touran breaks down what it really takes to win in today’s insurance landscape:

• Why restaurant insurance is one of the most misunderstood (and high-opportunity) plays in the market
• How Bobby built two high-growth companies—without ever touching code
• The biggest reasons most agencies plateau—and what top performers do to break through
• What private equity rollups mean for independent agents—and how to stay competitive
• Why deep specialization + purpose-built tech is the next moat for growth-minded agencies

This isn’t theory—it’s strategy built from the ground up. The kind that drives real results in a real-world market.

Whether you're building from scratch or scaling your book, you'll walk away with practical, tested insights—and maybe a few sharp truths that challenge your playbook.

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In this episode, host Jim Schubert welcomes Bobby Touran, Co-Founder of Rainbow, a tech-enabled MGA revolutionizing insurance for niche businesses—starting with restaurants. Bobby shares how Rainbow leverages real-time data, continuous underwriting, and a digital quoting platform to simplify restaurant insurance while keeping independent agents at the center of the process.

🔑 Key Takeaways:

• Rainbow enables agents to quote and bind restaurant policies in minutes using a modern digital platform.
• Public data and POS integrations accelerate underwriting and improve accuracy.
• The platform pairs automation with human underwriting support, ensuring responsiveness and nuance.
• Continuous underwriting helps monitor evolving risks throughout the policy term.
• Growth has been organic, driven by word of mouth and strategic partnerships with state associations.
• Bobby emphasizes the importance of patience, service, and agent collaboration in building sustainable insurance solutions.

A must-listen for agents and insurtech enthusiasts seeking insight into how specialization and smart tech can enhance—not replace—traditional distribution.

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In this episode of Insurance Journal's On Point Podcast, Bobby Touran, Founder and CEO of Rainbow, shares the three core strategies behind Rainbow’s focused, tech-enabled approach to small commercial insurance. As a restaurant-focused MGU, Rainbow was built to address the unique needs of an industry still recovering from the compounding effects of COVID-19, lockdowns, and inflation.

Touran warns of the risks of becoming a generalist in small commercial lines and explains why specialization is key to underwriting success. Rainbow’s playbook centers around:

1. Deep vertical focus – specifically on restaurants, a historically underserved and distressed class.
2. Purpose-built software – designed to work in harmony with experienced underwriters, rather than replacing them.
3. Agent-first distribution – with a firm belief in the value of independent agents as “critically important” to the insurance ecosystem.

He reflects on what makes top-performing agents stand out and offers a clear message: the future of successful MGUs lies in combining human judgment with smart technology—not choosing one over the other.

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In this episode, Bobby Touran, CEO and Founder of Rainbow, joins the show to explore how his modern MGA is transforming insurance by combining technology with an agent-first distribution model. Focused on the food service and beauty & wellness sectors, Rainbow is pioneering a dynamic, real-time approach to risk management.

Touran shares how Rainbow:

• Implements continuous underwriting by leveraging real-time data,
• Builds software tools that integrate directly with insurance workflows,
• Prioritizes strong agent relationships to enhance distribution and service,
• And adapts quickly to market shifts through an agile, tech-enabled infrastructure.

The conversation offers practical insights into modern underwriting, product design, and how traditional MGAs can evolve into forward-thinking platforms. A compelling listen for insurtech innovators, agents, and underwriting leaders alike.

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In this insightful episode of Tech Trek, host Amir speaks with Bobby Touran, the non-technical CEO and co-founder of Rainbow, a tech-enabled insurance startup. They explore how non-technical leaders can meaningfully support and grow engineering teams by fostering culture, clarity, and alignment.

Bobby shares Rainbow’s approach to:

• Hybrid office culture as a tool for collaboration and retention,
• Bridging the business-engineering gap through real-world product immersion (like dining at insured restaurants),
• Cultivating senior engineering talent that thrives on context, communication, and thoughtful debate,
• And how AI is transforming—not replacing—insurance roles.

With strategies like "Donut" on Slack and intentional offsites, Bobby shows how culture is an evolving practice, not a set-and-forget initiative. A must-listen for founders, engineering leaders, and anyone scaling cross-functional teams.

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The beauty and wellness space is booming—and as an insurance agent, it’s one of the most exciting segments to grow your business. But how do you stand out to salon owners, yoga studio operators, or wellness entrepreneurs?

Here are six actionable marketing strategies to help you attract and retain clients in the personal care space.

1. Target Locally with Paid Ads

Just like salons target local foot traffic, you can run geotargeted Google Ads or Facebook campaigns around your ideal client’s ZIP code or city. Whether it’s “yoga studio insurance Austin” or “spa liability coverage Chicago,” digital ads can bring in highly qualified leads.

📍 Tip: Use specific language like “protect your wellness studio” or “coverage tailored to estheticians” in your ad copy for better results.

2. Leverage Local Influencers & Community Voices

Wellness is a relationship-driven business. Partner with micro-influencers, fitness instructors, or spa owners who trust you and let them share their positive experience with your services.

🎯 Bonus: Ask happy clients if you can spotlight them on LinkedIn or a short testimonial video. It builds credibility and word-of-mouth.

3. Offer Value-Driven Promotions

Offer a free coverage review, downloadable risk checklist, or first-month premium discounts for new businesses. Make it time-sensitive and easy to redeem. Everyone loves a deal, especially in industries with tight margins.

📬 Tip: Use this in cold outreach, newsletters, and social media CTAs.

4. Be Visible on Review & Business Platforms

Beauty and fitness professionals rely on Yelp, Google Business, and Instagram for leads. Agents should too. Claim your Google Business profile, keep your info updated, and encourage satisfied clients to leave a review.

🌟 A one-star increase in your Google rating can boost conversions by 24%.

5. Send Useful, Educational Emails

Don’t just sell—educate. A monthly email sharing industry risks (e.g., “Top 5 Claims for Spas and How to Avoid Them”) or tips (“Do yoga instructors need EPLI?”) adds value and positions you as a knowledgeable partner—not just a policy pusher.

🧠 Tip: Use Rainbow's existing blog posts and client guides as white-labeled tools in your outreach.

Rainbow Has Your Back

Rainbow’s Beauty, Wellness & Fitness BOP includes industry-specific coverage like:

• Professional Liability and Cyber coverage
• Business Income, Spoilage & Equipment Breakdown
• Admitted coverage even for services like piercing and threading

We’re here to help agents succeed with tailored programs, fast quotes, and real-time underwriting support. Let’s grow together—one salon, spa, or studio at a time.

Ready to get appointed?