RAinbow BlOG

In the world of digital marketing, using SEO (Search Engine Optimization) can help you stand out and get noticed by restaurant owners. Use these seven easy steps from Rainbow's newest guide: Simple SEO Strategy to Get More Restaurant Clients to make sure more restaurants find you online.

1. Find the Best Key Words

Think about words people might use when looking for insurance for their restaurants. Use tools like Google Keyword Planner to find these words. Include them naturally in your website content.

2. Talk About What Matters

Create helpful and interesting content for restaurant owners. Write blogs or articles about common insurance questions they might have. Use the words you found in step 1.

3. Make Your Website Easy to Find

Make sure your website is friendly for search engines. Use the words from step 1 in titles and descriptions. Make your website clear and easy to use on both phones and computers.

4. Be Visible

Let local restaurants know you're there for them. Add your business to Google and other local directories. Just make sure your address, hours, website, and phone number are correct!

5. Tap Into Online Communities

Connect with other websites that talk about insurance and restaurants. This could be through guest posts or joining local business groups. The more friends you have online, the better!

6. Say Hi on Social Media

Be active on social media. Share restaurant-related tips about insurance and join conversations. This helps people find you and trust you.

7. Check How You're Doing

Look at how your website is doing regularly. Use tools like Google Analytics to see what words people are searching for to find you. Change things if needed!

By following these simple steps, more restaurants will know what a knowledgeable and helpful agent you are. Keep doing these things, learn as you go, and soon you'll have restaurant clients clamoring for your guidance. Good luck!

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Join Samantha in a dynamic discussion with Brennen from Rainbow as they delve into the ever-evolving landscape of business and restaurant insurance.

Discover how technological advancements are reshaping the way insurance is bought and sold, and why it's crucial for restaurant owners to understand their policy coverage.

Brennen shares his journey from a family-run insurance agency to becoming an industry expert, shedding light on the often-overlooked gaps in restaurant insurance. From spoilage and power outages to employee practices and liquor liability, gain essential insights into protecting your business effectively.

This episode is a must-listen for anyone involved in the restaurant industry looking to safeguard their assets and navigate the complexities of modern insurance solutions.

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What happens when you blend deep underwriting expertise, cutting-edge technology, and a bold vision for small business insurance?

In this episode of Building Tomorrow’s Insurer, Rainbow’s Head of Insurance Bill Deemer joins Kanopi CEO Nigel Fellowes-Freeman to unpack how the company is reshaping the landscape of restaurant insurance and beyond.

👉 Learn how Rainbow:

• Tackles the complexities of restaurant insurance with smarter data
• Builds tech-enabled solutions tailored for small business insurance
• Embeds risk prevention directly into the customer experience
• Supports agents with consistency, speed, and human touch
• Plans to expand into beauty, wellness, and other SME verticals

Whether you're an MGA, broker, insurer, or insurtech founder—this is your behind-the-scenes look at a smarter approach to commercial lines.

🚀 What’s new at Rainbow: Clearance, Onboarding, and Billing Upgrades

We’re always working to make Rainbow easier, faster, and more rewarding to use. This quarter, we’ve rolled out several improvements designed to save time, reduce friction, and help you win (and keep) more business. Here's what’s new:

1. 🔒 Clearance is live — and it's protecting your book

The first agent to submit an application for a restaurant now gets exclusive quoting rights.
Why it matters: No more competing quotes from other agencies for the same account. That means less confusion for your insureds and more confidence that your submission counts. Clearance currently applies to new single-location applications.
What to do: Just submit your application like normal — if someone else has already submitted for that location, you’ll be notified and referred to underwriting.
👉The quote is eligible for 90 days, so login to get your renewals on the books. 

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2. 💳 Self-serve billing just got smarter

We rolled out a new Billing & Receipts tab and a redesigned payment modal for missed payments. Now, agents and insureds can:

• Proactively update the payment method on file directly from the tab
• Resolve failed charges by clicking View & Pay Now to open the modal — and retry the charge or enter a new method

 Why it matters: Failed payments are a common reason for cancellations. With these new tools, your clients can stay on track — and you can spend less time chasing down fixes.
What to do:

• To update the payment method: Go to the Billing & Receipts tab on any policy
• To resolve a failed charge: Click View & Pay Now to open the modal and complete the payment

3. ⚡ Faster, smoother agent onboarding

We know you already have a Rainbow appointment, so this is for new agents. We heard that after sign up, you want to start quoting immediately - we made that possible!
Why it matters: New agents do not need to wait for appointment docs to start selling. The system walks new agents through setup, and they can come back later to upload paperwork when it’s time to bind.
What to do: Tell your friends! We have a new referral system where every time you refer another agent to Rainbow and they bind their first policy, you’ll both earn $150. Be sure to sign up for your unique link here.

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Looking ahead: Multi-location quoting

Looking ahead, we’ll be rolling out multi-location quoting, letting you quote and bind up to 10 locations in one submission with faster turnaround and less back-and-forth. Stay tuned for more information when this is live! 

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Thanks for growing with us,
— Team Rainbow 🌈

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In this episode, Tobias Milchereit, MarshBerry Director, connects with Bobby Touran, Chief Executive Officer & Co-Founder of RAINBOW, to explore the real-world impact of building and scaling a proprietary tech platform.

As someone who has committed significant time and capital to developing a full-stack digital process, Bobby shares why owning your technology stack is more than just a tech decision — it’s a strategic imperative. He outlines how Rainbow’s digital infrastructure streamlines operations, delivers a superior user experience, and offers a level of control and scalability that off-the-shelf tools simply can’t match.

Whether you’re a growing firm or a market leader, Bobby’s insights offer a roadmap for leveraging technology to create long-term value and differentiation. Watch the full conversation and take away practical insights you can apply to your own innovation strategy.

In this episode, Jeff Shi sits down with Bobby Touran, the two-time founder and CEO behind leading insurtech startups Pathpoint and Rainbow. Bobby shares his journey from building software-driven companies to founding two specialized underwriting and distribution platforms within the commercial insurance space. Hear how Bobby transitioned from the world of engineering-led startups into surplus lines brokerage and eventually launched Rainbow—a software-enabled underwriting company focused on niche commercial markets like restaurants and wellness.

Forget what you thought you knew about small commercial. In this episode, Rainbow CEO and serial entrepreneur Bobby Touran breaks down what it really takes to win in today’s insurance landscape:

• Why restaurant insurance is one of the most misunderstood (and high-opportunity) plays in the market
• How Bobby built two high-growth companies—without ever touching code
• The biggest reasons most agencies plateau—and what top performers do to break through
• What private equity rollups mean for independent agents—and how to stay competitive
• Why deep specialization + purpose-built tech is the next moat for growth-minded agencies

This isn’t theory—it’s strategy built from the ground up. The kind that drives real results in a real-world market.

Whether you're building from scratch or scaling your book, you'll walk away with practical, tested insights—and maybe a few sharp truths that challenge your playbook.

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In this episode, host Jim Schubert welcomes Bobby Touran, Co-Founder of Rainbow, a tech-enabled MGA revolutionizing insurance for niche businesses—starting with restaurants. Bobby shares how Rainbow leverages real-time data, continuous underwriting, and a digital quoting platform to simplify restaurant insurance while keeping independent agents at the center of the process.

🔑 Key Takeaways:

• Rainbow enables agents to quote and bind restaurant policies in minutes using a modern digital platform.
• Public data and POS integrations accelerate underwriting and improve accuracy.
• The platform pairs automation with human underwriting support, ensuring responsiveness and nuance.
• Continuous underwriting helps monitor evolving risks throughout the policy term.
• Growth has been organic, driven by word of mouth and strategic partnerships with state associations.
• Bobby emphasizes the importance of patience, service, and agent collaboration in building sustainable insurance solutions.

A must-listen for agents and insurtech enthusiasts seeking insight into how specialization and smart tech can enhance—not replace—traditional distribution.

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