RAinbow BlOG

In this episode of Insurance Journal's On Point Podcast, Bobby Touran, Founder and CEO of Rainbow, shares the three core strategies behind Rainbow’s focused, tech-enabled approach to small commercial insurance. As a restaurant-focused MGU, Rainbow was built to address the unique needs of an industry still recovering from the compounding effects of COVID-19, lockdowns, and inflation.

Touran warns of the risks of becoming a generalist in small commercial lines and explains why specialization is key to underwriting success. Rainbow’s playbook centers around:

1. Deep vertical focus – specifically on restaurants, a historically underserved and distressed class.
2. Purpose-built software – designed to work in harmony with experienced underwriters, rather than replacing them.
3. Agent-first distribution – with a firm belief in the value of independent agents as “critically important” to the insurance ecosystem.

He reflects on what makes top-performing agents stand out and offers a clear message: the future of successful MGUs lies in combining human judgment with smart technology—not choosing one over the other.

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In this episode, Bobby Touran, CEO and Founder of Rainbow, joins the show to explore how his modern MGA is transforming insurance by combining technology with an agent-first distribution model. Focused on the food service and beauty & wellness sectors, Rainbow is pioneering a dynamic, real-time approach to risk management.

Touran shares how Rainbow:

• Implements continuous underwriting by leveraging real-time data,
• Builds software tools that integrate directly with insurance workflows,
• Prioritizes strong agent relationships to enhance distribution and service,
• And adapts quickly to market shifts through an agile, tech-enabled infrastructure.

The conversation offers practical insights into modern underwriting, product design, and how traditional MGAs can evolve into forward-thinking platforms. A compelling listen for insurtech innovators, agents, and underwriting leaders alike.

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In this insightful episode of Tech Trek, host Amir speaks with Bobby Touran, the non-technical CEO and co-founder of Rainbow, a tech-enabled insurance startup. They explore how non-technical leaders can meaningfully support and grow engineering teams by fostering culture, clarity, and alignment.

Bobby shares Rainbow’s approach to:

• Hybrid office culture as a tool for collaboration and retention,
• Bridging the business-engineering gap through real-world product immersion (like dining at insured restaurants),
• Cultivating senior engineering talent that thrives on context, communication, and thoughtful debate,
• And how AI is transforming—not replacing—insurance roles.

With strategies like "Donut" on Slack and intentional offsites, Bobby shows how culture is an evolving practice, not a set-and-forget initiative. A must-listen for founders, engineering leaders, and anyone scaling cross-functional teams.

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The beauty and wellness space is booming—and as an insurance agent, it’s one of the most exciting segments to grow your business. But how do you stand out to salon owners, yoga studio operators, or wellness entrepreneurs?

Here are six actionable marketing strategies to help you attract and retain clients in the personal care space.

1. Target Locally with Paid Ads

Just like salons target local foot traffic, you can run geotargeted Google Ads or Facebook campaigns around your ideal client’s ZIP code or city. Whether it’s “yoga studio insurance Austin” or “spa liability coverage Chicago,” digital ads can bring in highly qualified leads.

📍 Tip: Use specific language like “protect your wellness studio” or “coverage tailored to estheticians” in your ad copy for better results.

2. Leverage Local Influencers & Community Voices

Wellness is a relationship-driven business. Partner with micro-influencers, fitness instructors, or spa owners who trust you and let them share their positive experience with your services.

🎯 Bonus: Ask happy clients if you can spotlight them on LinkedIn or a short testimonial video. It builds credibility and word-of-mouth.

3. Offer Value-Driven Promotions

Offer a free coverage review, downloadable risk checklist, or first-month premium discounts for new businesses. Make it time-sensitive and easy to redeem. Everyone loves a deal, especially in industries with tight margins.

📬 Tip: Use this in cold outreach, newsletters, and social media CTAs.

4. Be Visible on Review & Business Platforms

Beauty and fitness professionals rely on Yelp, Google Business, and Instagram for leads. Agents should too. Claim your Google Business profile, keep your info updated, and encourage satisfied clients to leave a review.

🌟 A one-star increase in your Google rating can boost conversions by 24%.

5. Send Useful, Educational Emails

Don’t just sell—educate. A monthly email sharing industry risks (e.g., “Top 5 Claims for Spas and How to Avoid Them”) or tips (“Do yoga instructors need EPLI?”) adds value and positions you as a knowledgeable partner—not just a policy pusher.

🧠 Tip: Use Rainbow's existing blog posts and client guides as white-labeled tools in your outreach.

Rainbow Has Your Back

Rainbow’s Beauty, Wellness & Fitness BOP includes industry-specific coverage like:

• Professional Liability and Cyber coverage
• Business Income, Spoilage & Equipment Breakdown
• Admitted coverage even for services like piercing and threading

We’re here to help agents succeed with tailored programs, fast quotes, and real-time underwriting support. Let’s grow together—one salon, spa, or studio at a time.

Ready to get appointed?

In the insurance industry, where adaptability and innovation are paramount, Rainbow is making significant strides. In Episode #360 of the Power Producers Podcast, host David Carothers engages with Brennen Grone, EVP of Sales at Rainbow, to delve into how this InsurTech MGA is revolutionizing restaurant insurance through a blend of technology and human expertise.

Beyond restaurants, what’s next for Rainbow? Brennen shares insights into their expansion plans, including new specialty programs in beauty & wellness, body piercing studios, and more. He also hints at the future of tech-enabled quoting, self-service tools, and expansion into new states.

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In this episode of The Riches In The Niches Show, Bobby Touran, CEO and Co-Founder of Rainbow, a tech-enabled, highly specialized MGU making waves in the insurance industry. We cover everything from the power of niche specialization to building stronger partnerships between MGAs, MGUs, and independent agents.  If you're in the insurance business, you won't want to miss Bobby's game-changing insights on creating value through trust, expertise, and human relationships. Here’s what we dive into:

✅ Bobby's journey to building Rainbow and his vision for modern MGUs

✅ Why niche specialization is the fastest path to success for agencies and carriers alike

✅ The critical role agents play as "boots on the ground" in the underwriting process

✅ The key advantages of aligning technology with human expertise to improve customer experience

✅ How Rainbow is evolving restaurant insurance programs to meet today’s market challenges

✅ The biggest mistakes tech-enabled MGUs make when ignoring the power of relationships

✅ Why deep partnerships and trust are the future of insurance distribution

In today’s fast-paced world, beauty, wellness, and fitness professionals help their clients look and feel their best. At Rainbow, we believe in protecting the businesses that make this possible. That’s why we’re excited to introduce our new, specialized Businessowners Policy (BOP) program designed specifically for beauty salons, wellness centers, and fitness studios.

Tailored Coverage for Businesses That Care

Whether you run a nail salon, yoga studio, day spa, or a multi-location fitness brand, Rainbow’s Beauty, Wellness & Fitness BOP offers the flexibility and protection your business needs to thrive.

Eligible businesses include:

• Hair, waxing, and blow-dry salons
• Nail and threading salons
• Day spas offering non-invasive facials, massage, and electrolysis
• Body piercing studios that follow OSHA/local standards
• Fitness centers with instructor-led yoga, pilates, spin, and dance

We welcome new ventures (with 3+ years of prior experience), independent owners, franchises, and multi-location operators. The program offers comprehensive coverage options such as Business Owners Policy and Excess Liability, with customizable add-ons like Professional Liability, Employment Practices Liability Insurance (EPLI), and more. Notably, it includes admitted coverage for high-need services, even historically non-admitted risks like body piercing.

Scalable and Efficient Insurance Solutions

Rainbow’s approach leverages proprietary technology to synthesize public data in real time, enabling “continuous underwriting” for more accurate and adaptive risk assessment. This allows for:

• Instant quote-to-bind and real-time underwriting decisions via Rainbow’s digital platform
• Suitability for both single- and multi-location operators
• Support from experienced underwriters and support staff

“Helping agents with their specialty commercial insurance needs is the reason why Rainbow exists,” said Bobby Touran, co-founder and CEO of Rainbow. “In an industry where insurance is a no-brainer, we’re proud to bring this proprietary intelligence—and a better overall experience—to agents and their business owners in one of the fastest growing segments of the economy.”

Partnering with Local Agents

Rainbow partners with local agents to offer smart, streamlined insurance tailored to the unique risks of beauty, wellness, and fitness establishments. States are constantly being added to Rainbow’s Beauty & Wellness program, stay up to date on the latest states here: https://www.userainbow.com/availability

For more information or to get appointed, visit userainbow.com/get-appointed.

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Rainbow's Business Owner’s Policy (BOP) and Excess Liability (XS) for restaurants is live in Iowa! 

Here at Rainbow, we take our mission to build a superior restaurant BOP just as seriously as Iowa takes their contributions to food greatness! You may know Iowa's claim to corn fame, but did you know that Iowa is home of the world's ice cream capital? Le Mars, Iowa has earned this title as the home of Blue Bunny ice cream 😍

Rainbow helps restaurant owners effectively navigate the rises and falls of the industry and make informed decisions about insurance coverage, and is 100% built for restaurants. 

Rainbow agents offer restaurant owners: 

• Diverse payment plan options that fit every restaurant’s needs
• Discounted premiums for demonstrating safe business practices
• Credits for affinity memberships that promote improved loss control
• Free access to training and safety resources

Rainbow agents empower restaurant owners to evolve their operations to address the new set of risks present in the space and navigate the shift to digital technology. Rainbow can work with a restaurant owners’ existing agent or refer them to one of our preferred restaurant experts. 

If you’re an agent looking to partner with Rainbow, get appointed here. You’ll be connected with our Agency Success Team!